Launching a product is kind of a big deal. You’ve got one shot to impress your audience, whether it’s industry insiders, potential buyers, or the press, and the last thing you want is a flat reveal or a squeaky mic killing the vibe.
That’s where killer AV comes in.
At Techtonic Events, we are experts when it comes to commercial AV equipment Sonoma County. We’ve helped launch everything from high-tech gadgets to boutique lifestyle brands, and we’ve learned a thing or two about what makes a launch pop. So, if you’re getting ready to roll something out, here’s how to make sure the moment lands.
Bring the Drama with Big Visuals
If people can’t see it, it didn’t happen. For real.
Whether you’re showing a slick demo video or doing a live reveal, high-res visuals are a must. We’re talking big LED walls, crystal-clear projectors, and display screens that make your product look even better than in real life (well, almost).
For one of our recent launches in Santa Rosa, we used a massive curved LED backdrop to surround the stage, it looked straight out of a Silicon Valley keynote. Clients loved it. So did the Instagram feeds.
Pro tip: Use some subtle motion graphics to keep things fresh between segments, just enough to grab attention without stealing the spotlight from your product.
Light It Up (Strategically)
Lighting isn’t just about aesthetics. It’s how you direct attention.
We like to start with cooler tones for intro speeches, then shift to warmer, dramatic lighting right as the product drops. It’s like cueing a mic drop, but with light.
Even in tricky spots, like wineries or outdoor venues, we bring in portable lighting rigs that are flexible and easy to control. Trust us: lighting sets the vibe.
Don’t Sleep on Sound
Bad sound is a buzzkill. If your mic cuts out or your speakers are fuzzy, you lose your audience.
That’s why we always bring pro-grade audio gear. We’re talking wireless mics (lapel or handheld), finely tuned speaker systems, and a tech running the board in real time. Especially when you’re using commercial AV equipment in Sonoma County spaces like barns or vineyards, the right audio setup makes all the difference.
Also: always, always have a backup mic. Just in case.
Going Hybrid? Be Ready for Both Worlds
A lot of launches now are hybrid, some folks in the room, others watching from who-knows-where. Your AV setup has to play nice with both.
We typically run:
- Multiple camera angles
- Live streaming directly to YouTube, Zoom, or wherever your people are
- Branded overlays and real-time switching for that pro look
One of our clients livestreamed their launch to investors across the country and had a packed in-person crowd. With the right AV tools, you don’t have to choose between reach and vibe, you can have both.
Rehearse Like It’s Show Night
Even if you’ve got the best gear in the world, things can go sideways if you don’t rehearse. We always do a full run-through: lights, sound, slides, video, everything. No guesswork. No awkward pauses.
It’s peace of mind, for you and your team.
Capture the Moment (Because Content Is King)
Your launch isn’t just a one-day thing, it’s marketing gold. So, make sure you’re capturing it all.
We offer multi-cam setups, on-site editors, and even drone footage (venue-permitting). That way, you walk away with tons of content for:
- Social posts
- Recap videos
- Investor decks
- Press releases
Basically, you get to relive the launch over and over and keep that momentum going.
Sonoma County’s AV Dream Team
At Techtonic Events, we’ve been helping brands pull off unforgettable launches for over a decade. We live and work right here in Sonoma County, and we know how to bring the right energy, and the right gear, to any space.
From vineyards to boardrooms, we bring in the commercial AV equipment Sonoma County businesses trust to make a serious impression.
Want to make sure your product gets the launch it deserves? Let’s chat.
Give us a call at (844) 483-2428 or contact us online now.
🎉 You’ve built something great, now let’s launch it right.
Owner
Leo James is the Founder and Owner of Techtonic Events, a full-service live and virtual event production company based in Sonoma County, California. With more than two decades of experience in audiovisual design, staging, and production management, Leo has built Techtonic Events into a recognized leader in experiential events, brand activations, and corporate productions.
His expertise spans high-end conferences, festivals, nonprofit galas, and hybrid digital events, where he blends creativity, technology, and storytelling to deliver memorable experiences. Known for his calm professionalism and technical mastery, Leo leads a talented team that brings complex productions to life — from lighting and sound design to full-scale show execution.
Leo’s vision for Techtonic is rooted in collaboration, innovation, and exceeding client expectations through seamless production and genuine partnership.